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Taking a Tip from Hulu: YouTube’s Latest Moves
Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …Continue reading »
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Movies Migrate from the TV to the (You)Tube
YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …Continue reading »
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YouTube Channels: For You, and You, and You….
Everybody in the world finds dancing babies funny and adorable puppies, well, adorable. But YouTube wants to make sure that …Continue reading »
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Captain Hook Would Be Proud: Movie Piracy and YouTube
When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …Continue reading »
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The Other Victims of the Wiretapping Scandal? Microsoft, Apple, Google,...
In early June 2013, The Washington Post published a confirmed report that the U.S. National Security Administration (NSA) had wiretapped …Continue reading »
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Timing Is Everything in the Race for First: Facebook’s Challenge to YouTube’s...
Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …Continue reading →
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New Audits for Google’s YouTube Keeps Advertisers Happy
YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …Continue reading →
View ArticleTo What Extent Is YouTube Responsible for Protecting Children from Targeting?
The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …Continue reading →
View ArticleAre Cute Kids on YouTube Really Exerting a Sneaky, Unhealthy Influence?
The spread of influencer marketing has reached the children. On YouTube, dedicated channels feature cute kids engaging with various products. …Continue reading →
View ArticleFinding and Defining Value on YouTube: A Marketing Perspective
When you, along with 150 million other subscribers, watch a Jimmy Donaldson video—sorry, we mean a MrBeast stunt—you are helping …Continue reading →
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